Mainstream Momma 

By: Jamie Solis
 

Given the nickname of “The Martha Stewart of Marijuana,” Cheryl Shuman is an extremely successful business woman who is becoming more and more well-known in the cannabis industry every day. Diagnosed with terminal cancer in 2006, this mother of two turned to MMJ after she ran out of hope. Using cannabis not only improved her quality of life, Cheryl believes it may have also led to her recovery.

This experience sparked Cheryl’s realization that the prohibition of this plant is a lot more dangerous than allowing its proper regulation. She has made it her goal to aid in its legalization stating, “I want to change the world, and I want to see cannabis and hemp legalized by 2016.”

With an impressive background in lifestyle, entertainment and consumer marketing, Cheryl is on the path to changing the image of the cannabis world. Appointed as the Executive Director for Beverly Hills NORML, and as the founder of The Beverly Hills Cannabis Club, she is opening doors to the mainstream media in print, news, radio and television that have otherwise been closed to even the biggest players in the cannabis industry. She is spreading the good word about medical cannabis through concise television interviews and by securing cannabis product placement with Marlon Wayans Company’s entire portfolio of film and TV projects, as well as shows like Wilfred, The New Ricki Lake Show and more.  
Equipped with knowledge that’s changing the minds of the most skeptical and uninformed, Cheryl is bringing awareness to the extreme healing properties of non-psychoactive, highly concentrated cannabidiol (CBD) products. When she first mentioned that she used CBDs on the Katie Couric’s daytime talk show Katie, the vast audience was absolutely shocked that there is a healing form of cannabis that doesn’t get the patient high. From there, Cheryl shared her groundbreaking information with The View, 20/20 and more—the information was brand-new in mainstream society. Not only did she reach over 100 million viewers in one day of spreading this awareness, the ratings for ABC on the day she appeared were up by 870 percent—proving that these life-saving facts are well received by the masses.

One of Cheryl’s idols is Pauline Sabin, the woman who is recognized as a leader in overturning alcohol prohibition after forming the Women’s Organization for National Prohibition Reform. Cheryl resembles a modern day Pauline Sabin for the cannabis and industrial hemp industry, as she strategically involves women and mothers who are MMJ patients in her revolutionary process. She knows that by bringing upon positive change in the minds of the masses is by first changing the minds of these two specific groups. Her perseverance couldn’t have better timing, she explained how our industry is at a tipping point right now, “The latest study just came out that we’re at an overall wide stream acceptance of 58 percent overall for full legalization.”

Not only will realizing her goal help improve the quality of life of patients through healing, legalizing and regulating cannabis will also heal our desperate economy. By building legitimacy and recognition in every American household, Cheryl Shuman is the brave woman who is blazing a trail towards legalization and international acceptance of cannabis.

Great Allies

Considering these great happenings, Cheryl’s formed an alliance with Medical Marijuana Inc. and HempMedsPX in hopes of taking over the CBD market. HempMedsPX is the producer of oil that was recognized by the High Times Cannabis Cup for having the highest CBD concentration ever tested, 98.3 percent. Cheryl and Medical Marijuana Inc.’s goal is to increase the quality of life for medical cannabis patients everywhere, and CBD is exactly how they’re going to be successful. Cheryl’s optimism towards this matter is captivating, “Imagine never having to hear another story about a child being sick and dying because of a lack of CBD, we can fix all that.”

Originally Published by Culture Magazine on December 5, 2013: http://ireadculture.com/article-3138-mainstream-momma.html